Brad is on the roll of solicitors of England & Wales but does not hold a practising certificate and does not provide legal advice.
Updated June 2026 · England & Wales
If you're building a business in the UK, the chances are you're creating something of value long before you've thought about how to protect it. That might be a product idea, a piece of software, a distinctive brand name, a clever process, or simply a list of customers you've spent years cultivating.
All of it can count as intellectual property, and all of it can be lost, copied, or fought over if you don't pay attention early. I'm Brad Askew, and in my work running a legal tech company I see founders make the same IP mistakes again and again, usually because nobody walked them through the basics at the start.
This guide is my attempt to do exactly that, in plain English, without the jargon that tends to put people off the subject.
Overview
Intellectual property is the umbrella term for the legal rights that attach to things you create with your mind, inventions, brand names, designs, written material, software code, and confidential know-how. In England and Wales, these rights fall into a handful of distinct categories, each with its own rules.
Patents protect technical inventions. Trade marks protect the signs and names that identify your business in the market. Copyright protects original written, artistic, musical, and software works automatically from the moment they're created. Registered and unregistered design rights protect the appearance of products.
Trade secrets and confidential information are protected through contract and the law of confidence rather than registration. For a founder, the important point is that these rights don't all work the same way. Some arise automatically, others require you to apply and pay a fee.
Some last for decades, others only a few years. And ownership is rarely as obvious as people assume, particularly when freelancers, co-founders, or early employees have been involved in creating something. Getting a handle on what you have, and who actually owns it, is the starting point for everything else.
Key steps
Map what you've actually created. Sit down and list every potentially protectable asset your business has produced so far. That includes product names, logos, taglines, software, written content, designs, technical processes, databases, and client lists. Don't worry about which category they fall into yet, just get them all on paper so you can see the landscape.
Work out who owns each item. Ownership is where a surprising number of start-ups come unstuck. If a freelance developer wrote your code, they may still own the copyright unless you have a written assignment. If a co-founder designed your logo before the company was formed, the company may not own it. Go through your list and identify anything where ownership isn't clearly documented in a signed agreement.
Run clearance checks before you commit. Before you invest heavily in a brand name, product name, or domain, search the UK Intellectual Property Office register and the EU equivalent to check for conflicts. A name that looks clean on Google can still collide with a registered trade mark in your sector, and rebranding six months in is painful and expensive.
Register what's worth registering. Not every asset needs formal protection, but your core brand identifiers almost always do. A registered trade mark gives you far stronger rights than relying on reputation alone. If you have a genuine technical invention, speak to a patent attorney early, there are strict rules about public disclosure that can destroy patentability if you get them wrong.
Keep your records in order. Maintain a simple IP register listing what you own, when it was created, who created it, and where the supporting paperwork lives. Keep signed assignments, licences, and confidentiality agreements somewhere you can actually find them. Investors and acquirers will ask for this during due diligence, and scrambling to reconstruct it later is a nightmare.
No. Copyright arises automatically in the UK the moment an original work is created and fixed in some tangible form, whether that's written down, saved to a drive, or recorded. There is no register to apply to. What matters is being able to prove you created the work and when, so keep dated drafts, version histories, and emails that establish the timeline. For software in particular, your source control history can be very useful evidence.
Q What's the difference between a trade mark and a company name?
Registering a company at Companies House simply reserves that name on the companies register, it does not give you exclusive rights to use the name commercially. A registered trade mark, obtained through the UK Intellectual Property Office, gives you enforceable rights to stop others using a confusingly similar sign for the goods or services you've registered. Many founders assume the first protects the second. It doesn't.
Q If I pay a freelancer to build something, don't I automatically own it?
Usually not, and this catches people out constantly. Under UK law, copyright in work created by a freelancer or independent contractor generally stays with them unless there is a written assignment transferring ownership to you. The situation is different for employees acting in the course of their employment, where the employer typically owns the work. Always get a written IP assignment before paying a freelancer for anything you intend to rely on.
Q Can I protect my business idea itself?
Ideas on their own are not protected by intellectual property law. What can be protected is the expression, application, or implementation of an idea, the code you write, the brand you build, the invention you develop, or the confidential information you keep secret. If you need to share an idea during early discussions, a non-disclosure agreement is the main practical tool for keeping it confidential before you can secure other protection.
Q Is a patent worth the cost for a small start-up?
It depends entirely on what you're doing. Patents are expensive, slow, and require genuine technical novelty, so they suit some businesses and not others. For a software-first company, patents are often not the right tool and copyright, trade marks, and trade secrets do more of the heavy lifting. For a hardware or deep-tech business with a real technical advance, patent protection can be central to the valuation. Speak to a patent attorney before spending money.
Q What should I put in an NDA with a potential investor?
Many sophisticated investors will not sign NDAs at the initial pitch stage, so be prepared for that. Where NDAs are used, they should clearly define what information is confidential, how it can be used, how long the obligation lasts, and what happens to the information at the end. Keep the scope realistic, an overly aggressive NDA often gets refused or heavily edited, which delays conversations.
Q What happens to IP if a co-founder leaves?
This is one of the most common and damaging issues in early-stage companies. If a departing co-founder created material that was never formally assigned to the company, they may still own it, and that ownership can block fundraising, sales, or even day-to-day operation of the business. The fix is to put written IP assignments in place at the very start, before any fallings-out, rather than trying to negotiate them during a dispute.
Intellectual property decisions made in the first year of a business tend to follow it around for a long time afterwards. An experienced legal adviser can help you think through your options on the call, with guidance tailored to what you describe about your business and what you've created.
✓Plain-English answers to your specific questions about IP
✓Practical perspective on what to protect first based on what you describe
✓A clearer sense of the ownership gaps to tidy up in your business
✓Help thinking through your next steps before you spend money on registrations
Personal call · For information only · Independent advisers
Written & reviewed by
Brad Askew Solicitor (non-practising)
Brad is on the roll of solicitors of England & Wales but does not hold a practising certificate and does not provide legal advice. LegalDocuments.co.uk is not a law firm and does not provide regulated legal advice.
This article is for general information only. It is a tool to help you find your way — not legal advice, and not a substitute for speaking to a qualified adviser about your situation.